Codes and Conventions of Radio Jingles

Notes on Jingles - Codes and Conventions

Radio jingles can be used in a number of ways. A few include:

-Products

-Highlights

-Competitions and Events

-Fun / Amusement

-Jingles introducing the News, etc

-Start of a show

Basically, jingles are used for ADVERTISING.

Jingles on the Radio need a number of aspects in order to become noticed and make people listen to it. They need to encourage the audience to tune in to your show and to keep their interest. Our jingles needed to sound professional, keep audience interest and be exciting.

Codes and Conventions is where we analyse what every media product needs in order to become successful. It is where we decide how they work, what and who they are for, and what they have in common. We eventually decided that our jingles needed to be hummable, short and sweet, have all the necessary information, and be exciting so the audience wants to listen.

We listened to radio jingles in one of our Tuesday sessions and we analysed them. All of the jingles we listened to had lots of information regarding times, frequency, presenters and name of show. They all had sound effects to make it sound exciting, and all of the sounds used were relevant to the type of show they are producing. The jingles we listened to were all short and sweet, and got to the point (excluding Chris Moyles - his was a song).

From listening to these jingles I got a feel for what I had to achieve from the rotation, and I tried to achieve the same things that the jingles we listened to in our session had previously achieved.